SAIMA SYSTEMS participates in Comertia’s 22nd Retail Conference

As a Global Partner of Comertia, we had the opportunity to participate in Comertia’s traditional annual gathering, held at CosmoCaixa. Our delegation was led by Sales Director Ignacio Marco Pérez, who spearheaded this pivotal moment for our company. The event served to strengthen the relationship between SAIMA SYSTEMS and retail companies, enabling us to collaborate on connectivity and digital transformation to drive business growth.

The event featured business leaders such as Josep Ametller (Ametller Origen), Lluís De Buen (Fishhh!), Cristina Cabañas (Guitart Hotels), Javier Carrera (Hurley), Lucas Morera (Brownie), and Miguel Ángel Fernández (Nude Project), as well as figures from the cultural and sports worlds, including Pilarin Bayés and Àlex Roca.

Before introducing the speakers, Comertia President Ignasi Pietx delivered a welcome address to explain the current state of companies in society and the challenges they face. Referring to the event’s theme, he also noted that “every time a person walks into a store, they are not just buying a product or service, but seeking and experiencing a unique, captivating experience”.

During the roundtable discussion, Hurley CEO Javier Carrera explained, regarding brand purpose, that “love is achieved through a product that offers special functionality and a very deep connection, even though nothing captivates more than the physical store”. For his part, Nude Project’s retail director, Miguel Ángel Fernández, shared his views on the implementation of AI in the industry and stated that “it cannot replace human creativity”. Along these same lines, Pilarin Bayés warned of the shortcomings of artificial intelligence, while noting that values such as perseverance, humility, and imagination are essential for entrepreneurship.

Meanwhile, Josep Ametller, whose company Ametller Origen provides more than 4,000 jobs, highlighted the importance of technology, as it has a significant impact on restocking. “We need to go digital because we can now predict what a customer will buy in a few weeks’ time by analyzing consumption patterns”, said the Catalan executive.

As was made clear during this event, adopting advanced technologies is not only a competitive advantage but also a necessity in a constantly evolving digital market. As a leading technology partner for Comertia and various companies in the retail sector, SAIMA SYSTEMS offers comprehensive solutions in state-of-the-art network infrastructure, digital transformation, and secure payments— key areas for the retail sector. In this way, we optimize our clients’ environments with personalized experiences to facilitate their work.

The event concluded with an inspiring talk by athlete Àlex Roca, a model of perseverance and resilience, who emphasized the importance of supporting and motivating others to achieve their dreams. His words reflect the spirit with which we at SAIMA SYSTEMS approach every partnership: supporting our clients on their path to success, with technology as the driving force behind change.

In this way, the 22nd Retail Conference reinforced the idea that technological innovation and a focus on emotional customer experiences are fundamental to the sector’s future. 

At SAIMA SYSTEMS, we are proud and pleased to be part of this process, providing companies with the tools they need to grow and scale in an increasingly demanding digital market.