With the aim of consolidating a strategic alliance for the digital transformation of Catalan family businesses in the retail sector, Saima Systems was once again a Global Partner at Comertia's XXIII Retail Conference on October 29. The event was held at CosmoCaixa in Barcelona under the slogan “RetAIl: Retorn al futur” (Retail: Return to the Future) and brought together more than 300 business owners and executives to analyze the impact of Artificial Intelligence (AI) on commerce.

The session organized by Comertia, the Catalan Association of Family Retail Businesses, emphasized the need to promote a Catalan model of digitalized commerce based on innovation, talent, and regional roots. Comertia president Ignasi Pietx took advantage of his speech to call on the Catalan government to reduce bureaucracy and improve taxation in order to strengthen the sector as an economic driver.

During the event, Saima Systems also had the opportunity to showcase its technological expertise in addressing the current challenges facing commerce, from infrastructure scalability to data protection and network optimization. "We support Catalan retail companies in their advanced digitization process with intelligent connectivity solutions using software-defined networks (SD-WAN), advanced cybersecurity, and secure payment methods. We lay the foundation for integrating data, automating processes, and applying AI in a sustainable way", explains Ignacio Marco, Commercial Director and Co-Founder of the company.

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Having technology partners

The speakers at the conference agreed that AI represents the fourth industrial revolution, transforming productivity, logistics, and customer service. Experts such as Àngels Fitó (UOC) and Oriol Amat (UPF-BSM) highlighted the need to move towards European digital sovereignty, while Santi Gallardo (Barcelona Supercomputing Center) insisted on the importance of having strategic technology partners in AI integration processes.

Consultant, entrepreneur, and president of Accent Obert, Genís Roca, closed the conference with a presentation focused on the need to manage innovation as a continuous and strategic process. Roca reminded attendees that the implementation of AI “is a long-distance race” and encouraged companies to “explore, learn, and review their plans every six months, because solutions change every day”.

Roca stressed that AI is not just an automation tool; it is “a new generation of software that multiplies decision-making and productivity capabilities”, capable of transforming the way organizations learn and adapt.

Foto final de grupo de ponentes y organización de la XXIII Jornada Retail de Comertia.

Image source: COMERTIA

SAIMA SYSTEMS commitment

Ignacio Marco, commercial director and co-founder of Saima Systems, notes that "we thought the choice of theme on the impact of AI on retail was very apt. Comertia has addressed the concerns of the sector regarding advanced digital transformation and artificial intelligence. These technologies are progressively and inexorably transforming retail. They are redefining how companies understand efficiency, the value of data, and their relationship with their customers".

Saima Systems' participation in this conference reinforces its commitment to the retail sector and its collaboration framework designed to accelerate the ongoing digital transformation of Catalan retail companies. “Our goal is to be the technology partner for companies as they grow, supported by advanced digitalization. Building a solid, secure, and flexible technology infrastructure is key to the development of modern retail”, explains Ignacio Marco.

Saima Systems currently connects more than one million users in 64 countries through more than 75,000 connections. The company is a leader in advanced connectivity solutions with its flagship product SAIWALL Secure SD-WAN, which enables companies to manage their networks securely, robustly, and efficiently, even in complex or distributed environments.

Retail and digitization go hand in hand. With more than 20 years of experience in telecommunications and as pioneers in the implementation of SD-WAN technology globally, Saima Systems has established itself as the strategic technology partner for companies seeking scalable, secure, and efficient network infrastructures.